EXCLUSIVE: Internal Memo from Disney RE: Beverly Hills Chihuahua

October 3, 2008

***Note: The above “memo” is not real, it is a work of fiction and it is not to be taken seriously.***

Not ten minutes after this scintillating story hit the wire, I encountered this similar item on my very own desktop. Read on to see how the motion picture marketing machine really works:
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From: Enrico Palazzo, Digital Marketing, Disney
To: Equally Deluded Colleagues

Attached is an updated report on online buzz around the new Beverly Hills Chihuahua assets:

Read the story