Forget Showing It — Now You Can’t Even State the Word ‘Porno’
October 18, 2008
Filed under: New Releases, Celebrities and Controversy, The Weinstein Co., Movie Marketing
First Kevin Smith couldn’t get the rating he wanted for Zack and Miri Make a Porno. Then the poster got rejected. And now the latest: Numerous advertising outlets are refusing to promote the film at all on the grounds that its very title is unsuitable for mass audiences.
According to the Associated Press, about 15 newspapers and several TV and cable channels have rejected the ads because the word “porno” is objectionable. The city of Philadelphia won’t put the posters on its bus shelters, and the Los Angeles Dodgers asked Fox Sports to halt running the commercials during their games after several viewer complaints — never mind that up until last year, Viagra was an official sponsor of Major League Baseball, and if more than “several” complaints about that were received, they fell on deaf ears for half a decade.
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